Sortline texts back the calls you miss, asks one question, and only rings your cell if the answer is an emergency. Everything else is waiting on a list at 7am.
Built for Florida plumbers. No robot voice. No contract. You keep your number.
THE PROBLEM
You already know you’re missing calls.
That’s not the part that’s costing you.
It's 15 different voicemails and no idea which one is a water heater dumping into somebody’s garage. So you call them back in the order they came in, and the emergency was number nine.
Or worse — you answer every call, including the guy at 10:40 on a Sunday night who wants a price on a garbage disposal.
HOW IT WORKS
3 steps. That’s it.
1 · Someone calls, you’re under a sink.
After four rings the call comes to us instead of your voicemail. Your phone still rings first — you always get the chance to pick up.
2 · We text them back in fifteen seconds.
In your shop’s name. One question: what’s going on?
3 · We read the answer and sort it.
“Water’s coming through the ceiling” — your phone rings, you press 1, you’re talking to them. “How much for a disposal” — your phone stays quiet and it’s on your morning list.
Setup is a single dial on your cell. We walk you through it. Takes 5 minutes.
NO AI
No AI talking to your customer. Ever.
Every other company in this business is selling you a robot that answers your phone and tries to book the job. That doesn't work.
People hang up on robots.
You’ve done it yourself. A fifth of this state is over sixty-five. They can tell, and they don’t stay on the line.
It mishears addresses.
Phone audio is bad and street names can be complicated. A wrong address on an emergency call is a truck roll you eat.
It makes things up.
Ask a bot a question it doesn’t know and it answers anyway. Now a homeowner has a price in her head you never quoted, and you’re arguing about it on her driveway.
Sortline reads the text for a list of words. Leak. Flooding. No water. Sewage. Water heater. Coming through the ceiling. If it sees one, it calls you. If it doesn’t, it doesn’t.
That’s the whole brain, and it’s the part that decides whether your phone rings.
There is one exception. If somebody writes something the list doesn’t recognize — “there’s a puddle under the thing in my garage” — a model takes a second look so a real emergency doesn’t sit in the wrong pile until morning. It can only ever move a call up to urgent. It can never bury one, it can never screen anybody out, and if it fails for any reason the call just goes on your morning list like normal.
It never speaks to your customer. It never quotes a price. It never answers your phone. You are still the plumber. It just stops you from being the answering machine.
And you can see exactly what it matched on, every time. If it wakes you up for something dumb, you tell me and I take the word off the list.
THE THREE LISTS
Three lists. Not another inbox.
Call Now
active leak, no water, sewage backing up, no hot water. Your phone rings twice, sixty seconds apart. Press 1 and you’re connected.
Call Later
everything real that isn’t bleeding. Slow drain, running toilet, wants an estimate. Sitting at the top of your screen at 7am.
Screened
price shoppers. Home warranty dispatches. “I already bought the part.” Out of your service area. Filed where you can see it, and your phone never rang.
Nothing gets thrown away and you can move anything to any list with one tap. The point isn’t to hide calls from you. The point is that you get your Saturday night back.
LANDLINES
A lot of your callers can’t get a text at all.
Mostly landlines. In Florida that’s a lot of retired homeowners — the ones with a paid-off house who don’t argue about the invoice. Twilio’s own published data puts the share of numbers that can’t receive SMS in the double digits.
Every other missed-call tool texts those numbers anyway. The text goes nowhere. The system says it sent fine. You never find out the call existed.
Sortline checks the number first. If it’s a landline, we don’t text — we call them back with a message so they stop dialing your competitors, and we flag them on your list so you know to pick up the phone instead.
Not a single one of our competitors has this capability.
WHAT IT ISN’T
Three things we don't do.
Answer your phone.
No robot voice, no fake receptionist, no hold music.
Market to your customers.
It only ever replies to somebody who just called you. It can’t text your old customer list, because I didn’t build a way for it to do that. In Florida that matters — this state has its own texting law on top of the federal one, with real money attached.
Already using Jobber or Housecall Pro? Keep them. This does the part they don’t do.
NO CONTRACT
We never touch your business line. Nothing gets transferred, nothing gets ported, nothing changes on your account with your carrier.
You turn Sortline on with one code on your phone. If you want out, you dial one more code and it’s over. Same day. No thirty-day notice, no paying out the rest of a term, no getting transferred to somebody whose job is talking you out of it.
Month to month. That’s the entire policy, and it’s short on purpose.
WHO I AM
You’re calling us, not a call center.
When something’s wrong you text us and we answer.
Built for Florida specifically — the way the calls come in here, who’s calling, and the rules this state has about texting people. That’s not something a national company is going to bother getting right for one state.
We'll show you.
During a demo, we'llcall your business line, let it ring out, and you’ll watch the text land on your own phone.
If it’s not obvious in ten minutes, it’s not for you.